New Ways to Write SEO Articles for Shorts, Reels, Pins

I used to write 2,000-word posts that no one finished. Then a 30-second clip about fixing dead affiliate links sent more buyers in one weekend than a month of blogging. That wake-up told me something clear. Short-form content matches search intent fast and sends people to a page that converts.

I stopped forcing long essays into tiny videos. I write for short content first, then expand when needed. Each Short, Reel, and Pin points to one hub page on my site.

The hub holds my free resource, tool stack, and deeper guides. People choose their own path, and clicks became steady instead of random.

Search happens on YouTube, Instagram, and Pinterest, not just Google.

If my hook matches the problem, people stop scrolling. If my caption repeats the keyword in plain language, the platform understands it. If my link points to a useful hub, they click, save, or buy.

I keep it tight and put my primary keyword in the first line and on-screen text. Real example from my channel:

Hook: Affiliate links not getting clicks? Fix these two things.

Tip 1: Use comparison keywords like ‘ConvertKit vs MailerLite’ in your title.

Tip 2: Put your link above the fold in the description.

CTA: Want my checklist? It’s in my hub. Link in description.

That clip hit a 5.1 percent click-through to my hub in the first 72 hours and still sends traffic months later.

The video makes the point. The caption adds context in short sentences.

Real caption I posted:

“Quick win: Stop writing ‘best tools.’ Write for a niche buyer. Try ‘best email tool for fitness coaches.’ It saves time and gets better clicks. Full checklist in my hub.” Hashtags: #affiliatemarketingtips #keywordresearch #reelsseo

That post earned more saves than likes, which pushed profile visits and hub clicks.

Pinterest is a search engine, so I write like a clear label.

Real pin copy I use:

Title: “Affiliate SEO Checklist for Beginners.”

Description: “Use this 7-step checklist to pick keywords, write click-ready intros, and place links where buyers look. Save it and visit the hub for templates.”

Alt text: “A simple checklist graphic for affiliate SEO with seven steps and small icons.”

That pin sent 47 visits to my hub in month two with almost no extra work.

I use AI for speed, not for my story. I ask for hook ideas, then add real details and proof.

My workflow: ask for 20 hooks on the main keyword, keep five, toss the rest, and add one true detail to each.

In one test, I changed a pin title from “Pinterest SEO Tips” to “Pinterest SEO for Beginners” and saves 18 percent more in seven days. I draft a 20 to 30 second script in 90 seconds, then edit for clarity. I never paste AI text as-is. Bold claims get numbers or get cut.

Funnels force steps. Hubs offer a map. My hub page is short, scannable, and useful at first glance. It has a clear promise, one free download, three quick-start links, my honest tool stack, two proof points, and a simple FAQ. Every Short, Reel, and Pin echoes the same keyword family and points back to the hub.

Headline: “Get my SEO Short-Form System to drive traffic and sales.”

Promise: “Write faster, publish more, and send clicks to a page that converts.”

Free download: “SEO Short-Form Checklist.”

Quick-start links: “Shorts scripts,” “Reels captions,” “Pinterest titles.”

Tool stack: my keyword tool for Shorts titles (pro: fast; con: basic reports), my scheduler, and my pin design tool.

Proof: one weekend where a Shorts clip drove 63 visits and three affiliate trials.

I keep the idea the same, but change the words to fit the platform.

Short: “Fix your Shorts description in 2 steps. Put your main link above the fold. Repeat your keyword in the first line. My checklist is in the hub.”

Reel: “Stop hiding your links under a wall of text. Put the key link first. Use the keyword people search for. Full example in my hub.”

Pin:

Title: “Shorts Description Template for Higher Clicks.”

Description: “Follow this 2-step format to lift external clicks from Shorts. Save it and grab the full template in my hub.”

I track four things: saves and shares on Shorts and Reels, click-through rate to the hub, opt-in rate for the free download, and outbound clicks on affiliate blocks. I run one test per week so I can see what changes pay off.

I changed the first line of a Shorts description from “Learn my SEO tips” to “Fix dead affiliate links in two steps.” The hub click-through went from 3.6 percent to 5.1 percent.

I moved the hero opt-in to the top of the hub and saw opt-ins rise from 2.9 percent to 4.4 percent in two weeks.

I added one honest con to an affiliate blurb and outbound clicks increased because trust went up.

Pick one topic from your niche. Write a 25-second script with one promise, one tip, and one CTA. Record it and add on-screen text that uses the exact keyword.

Write a short caption that repeats the keyword in a natural sentence. Link to a simple hub page with one free resource and your tool stack. Publish a matching Pin with a clear title and benefit.

You do not need a giant guide to see results. Short, clear content brings people in. A focused hub helps them take the next step when they are ready. Keep it human, keep it useful, and keep pointing home.